Best Amazon FBA Tools: Free & Paid Options to Grow Your Business
Written by Shahid R. KhanReviewed by Andrew L. Adler & Jonathan M. Adler
Running a profitable Amazon FBA business requires more than just a great product. To stay ahead in the competitive marketplace, sellers need the right tools for product research, PPC optimization, inventory management, and review automation.
This guide covers the best free and paid Amazon FBA tools, ensuring sellers of all levels can maximize efficiency and profits.
Best Product Research Tools for Amazon FBA
Why Is Product Research Important?
Choosing the right product is the foundation of Amazon success. Without proper research, even the best marketing strategies can fail.
Best Free Product Research Tools
✅ Amazon Best Sellers – Monitor trending products in different categories.
✅ Google Trends – Check if product demand is rising or seasonal.
Best Paid Product Research Tools
✔ Helium 10 – Keyword & competitor analysis (Black Box for niche discovery, X-Ray for sales estimates).
✔ Jungle Scout – Beginner-friendly product research with accurate sales estimates.
✔ AMZScout – Affordable alternative with a Pro Extension for data insights.
Best Amazon PPC & Advertising Tools
Why Use PPC Optimization Tools?
Amazon PPC (Pay-Per-Click) ads boost product visibility and help improve organic ranking.
Best Free PPC Tools
✅ Amazon Search Term Report – Find high-performing keywords inside Seller Central.
✅ Google Keyword Planner – Identify external keywords to drive traffic to Amazon.
Best Paid PPC Tools
✔ Perpetua – AI-driven PPC bid automation.
✔ Teikametrics – Adjusts bids based on profitability goals.
✔ Sellics – Tracks keyword performance and ad spend for data-driven decisions.
Best Amazon Listing Optimization Tools
Why Is Listing Optimization Important?
Better product listings lead to higher rankings, more clicks, and increased sales.
Best Free Listing Optimization Tools
✅ Amazon A+ Content Manager – Enhances product descriptions with rich media.
✅ Canva – Easy-to-use tool for creating product images and infographics.
Best Paid Listing Optimization Tools
✔ Helium 10 Scribbles – Ensures all relevant keywords are in the listing.
✔ Listing Dojo – A/B tests product titles, images, and descriptions.
✔ PixelMe – Tracks and improves external traffic campaigns.
Best Inventory & Repricing Tools for Amazon Sellers
Why Use Inventory Management & Repricing Tools?
Stockouts mean lost sales, while overstocking leads to high storage fees.
Best Free Inventory Tools
✅ Amazon Inventory Reports – Provides insights into stock levels and performance.
✅ RestockPro (Free Plan) – Offers basic inventory tracking and restocking alerts.
Best Paid Inventory & Repricing Tools
✔ InventoryLab – Tracks inventory, profitability, and sales data.
✔ RepricerExpress – Automates Buy Box pricing strategies.
✔ Bqool – AI-driven repricing tool based on competitor activity and sales velocity.
Best Review & Feedback Management Tools
Why Are Reviews Important?
Higher reviews = better conversions & rankings. These tools help grow and manage reviews.
Best Free Review & Feedback Tools
✅ Amazon “Request a Review” Button – Sends a one-click review request to buyers.
✅ FeedbackFive (Free Tier) – Automates basic review requests.
Best Paid Review & Feedback Tools
✔ Jungle Scout Review Automation – Sends optimized review requests.
✔ Helium 10 Follow-Up – Creates automated email sequences within Amazon’s TOS.
✔ FeedbackWhiz – Tracks negative reviews and allows quick responses.
Best External Traffic & Social Media Tools for Amazon Sellers
Why Drive External Traffic to Amazon?
Amazon rewards sellers who bring in external traffic, improving rankings and sales.
Best Free External Traffic Tools
✅ Facebook Ads Manager – Run social media campaigns to drive traffic to Amazon.
✅ Bitly – Shortens and tracks external links for campaign analysis.
Best Paid External Traffic Tools
✔ ManyChat – Automates Messenger campaigns for product launches.
✔ Pixelfy.me – Creates super URLs for retargeting and ranking.
✔ LandingCube – Builds discount code landing pages for off-Amazon sales.
Best Accounting & Tax Tools for Amazon Sellers
Why Use Amazon Accounting Tools?
Tracking profits, expenses, and taxes is essential for long-term success.
Best Free Accounting & Tax Tools
✅ Amazon Business Reports – Tracks basic sales and profit analytics.
✅ Wave Accounting – Free bookkeeping tool for small sellers.
Best Paid Accounting & Tax Tools
✔ Xero – Cloud-based accounting with Amazon integrations.
✔ QuickBooks – Best for multi-channel sellers managing multiple income sources.
✔ TaxJar – Automates sales tax calculations and filings.
Common Amazon Seller Mistakes (And How to Avoid Them)
🚫 Overspending on unnecessary tools – Start with free tools and upgrade as sales grow.
🚫 Ignoring Seller Central’s free resources – Amazon provides many built-in analytics tools.
🚫 Manually managing PPC & inventory – Automation saves time and improves efficiency.
🚫 Not tracking customer reviews – Negative feedback can hurt rankings if left unaddressed.
Final Thoughts: Which Amazon FBA Tools Should You Use?
The right Amazon FBA tools can make or break your success. Not every seller needs every tool—choose based on your business size and goals.
Best Tools for Beginners:
✔ Helium 10 (Free Plan) – Product & keyword research.
✔ Amazon Business Reports – Free profit tracking.
✔ Amazon’s “Request a Review” Button – Get more reviews for free.
Best Tools for Scaling Sellers:
✔ Jungle Scout – Advanced product research & review automation.
✔ Perpetua – AI-powered PPC automation.
✔ InventoryLab – Comprehensive inventory & financial tracking.
Best Tools for Established Brands:
✔ Teikametrics – AI-driven ad and bid optimization.
✔ TaxJar – Automates complex tax reporting.
✔ Pixelfy.me – Maximizes external traffic and keyword ranking.
🚀 Ready to scale your Amazon FBA business? Start with free tools, optimize your workflow, and upgrade as your business grows. Which tools do you use? Let us know in the comments!
